Patriot Advertising's Process

Patriot’s “Turn-Key to Success” Process begins in the following order:

  • Evaluate the client’s competition and pinpoint challenges and opportunities.
  • Review the client’s current recruitment efforts, campaign and challenges.
  • Conduct a focus group and provide a complete Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis*.
  • Develop a branding campaign highlighting the client’s unique selling proposition (USP) based on facts from the SWOT analysis and client interview information as needed.
  • Conduct an outside focus group to measure the branding campaign’s effectiveness (Did the message get across to potential candidates?).
  • Strategize and brand the campaign
    • Provide advertising adbook (4-6 branded corporate approved print campaigns).
    • Redesign client’s recruitment website to meet branding specifications.
    • Design branded banner ads.
    • Design branded collateral material (brochures, flyers, posters, Employee Referral Program, job fairs/trade booths, video testimonials, etc.)
    • Provide branded promotional product solutions.
    • Provide branded college & military recruitment campaign.
  • Review existing media contracts and provide proactive evaluation and modifications if necessary.
    • Job Fairs
    • Online
    • Newspapers
    • Magazines
    • Trade Publications
    • Radio
    • Television
    • Cinema
    • Billboards
  • Implement the plan and provide a written post-evaluation of all new or existing campaigns we manage for you. This evaluation and recommendation process never truly ends, we will always be there for you and your staff with independent campaign reviews throughout our partnership.
Note: Additional fees may apply, contact your Account Executive for more information.

Why Partner with Patriot Advertising

Patriot specializes in providing high impact advertising results in all areas critical to business success.

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Leading-Edge Professionals

At Patriot, you will find a team of leading-edge advertising professionals dedicated to your success.

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Scope of Services

Patriot is a full service advertising agency providing services for B2B, Retail, Consumer and Recruitment advertising. Services built on success.

Our Services

Our Process

Patriot “Turn-Key to Success” process goes beyond all competitors. This trademarked process offers client the ability to not only acheive but surpass all goals.

See our Process